Dior’s sauvage is a fresh, ferocious take on eau sauvage, the scent released in 1996. The scent is reminiscent of the open spaces and fierce plains of feral lands. The scent has a breezy, fresh feeling. It’s a fragrance that’s perfect for warm summer days.
The word “sauvage” is often associated with a particular wine, such as a shiraz or a dry sparkling wine. This term is also used to describe a men’s fragrance by Dior, which takes its inspiration from the vast, sand-covered deserts of the American West at sunset. It features bergamot, vanilla, nutmeg, and star anise as its notes.
The use of the word sauvage in advertising campaigns can be problematic for several reasons. First, the word is rooted in colonialism. French colonialists used it to justify their takeovers of indigenous lands. They claimed that the native people were “uncivilized,” and the environments in North America were “sauvage,” thus justifying their intervention.
Dior Sauvage is a classic men’s fragrance, with hints of wildness in its scent. The spicy, peppery note in Sauvage Eau de Parfum is not overpowering, but it’s not overly so. The fragrance is also very versatile, ranging from fruity citrus to woody notes.
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