Digital Marketing

How to Calculate Your Conversion Rate: The Ultimate Guide

With so much competition, it can be difficult for brands to stand out. 

The best way to do this is by understanding your conversion rate and optimizing your site so you have the highest conversion rate possible. 

If you aren’t sure what that means or how to calculate your conversion rate, read on to find out everything you need to know. 

This blog post covers almost everything you need to know about conversion rate as a metric and its importance. 

We have also outlined various methods and tools with which you can calculate the conversion rate of your website. Read on.

What is a conversion rate?

A conversion rate is the number of people who purchase your product or make a conversion on your website, divided by the number of visitors to your site. 

For example, if 1 out of every 100 visitors to your site makes a purchase, then your conversion rate is 1%. 

This metric is important because it allows you to measure how effective your website is at driving sales. 

Website owners use this metric to identify areas of improvement, such as finding out if users don’t find their product offers appealing, or if the website is too slow. 

When calculating your conversion rate, you can look at the number of visitors to your site, the number of unique visitors, or the number of sales. Whichever metric you use, you will end up with a percentage.

Or you can simply use a conversion rate calculator to calculate..

Why is calculating your conversion rate important?

A conversion rate is an important metric for online businesses because it helps you to understand how effective your website is. If your conversion rate is low, it means that your website isn’t converting visitors into sales. 

You can then use this data to see what can be improved on your website to help increase your conversion rate. 

For example, you might discover that your website isn’t mobile-friendly, meaning that it isn’t user-friendly, causing a decrease in conversions. You can then correct this and hopefully see an increase in your conversion rate. 

Calculating your conversion rate helps you to identify if there is anything that can be improved on your website. This can be very useful, as it will allow you to better understand your customers and improve your sales. 

If you aren’t tracking your conversion rate, you won’t know if your website is effective at driving sales.

Different ways to calculate your conversion rate

There are multiple ways in which you can calculate your conversion rate. 

If you want to calculate the overall conversion rate for your website, then you will want to include all traffic sources. 

If you only want to include traffic from a certain source, such as paid advertising, then you will want to select the visitors from that source. 

Website conversion rate can be calculated using two methods – the first method is using the total number of visitors to your website, whereas the second method is using the total number of sales that you have made. 

The first method is used when you want to calculate the conversion rate for your entire website, including traffic from all sources, such as organic search, paid ads, referral sources, and direct traffic. 

Whereas, the second method, where you only include traffic from one source, is used when you want to calculate the conversion rate for one source, such as traffic from paid ads or from a specific referral source.

Try our Conversion Rate Calculator to know how much you could be actually making.

Conclusion

A conversion rate is the number of customers who purchase your product or make a certain conversion on your website, divided by the number of people who visit your website. 

This metric can help you identify what can be improved on your website and can be used to measure how effective your website is at driving sales. 

When calculating your conversion rate, you can look at the number of visitors to your site, the number of unique visitors, or the number of sales. Whichever metric you use, you will end up with a percentage. 

You can calculate your conversion rate using two methods – the first method is using the total number of visitors to your website, whereas the second method is using the total number of sales that you have made. 

Hopefully, after reading this blog, you now understand what a conversion rate is and how to calculate your conversion rate.

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